As teachers we always try to come up with interesting ideas to motivate our learners. But why rediscover America? There are people out there who get paid a fortune to do just that – they are called advertisers.

Why use commercials? Because they are authentic and easy to find, because students can easily relate to them, because they are short and flexible but above all – because they are fun!

How can we use commercials? We can use them as warm-ups, as stimuli for discussion, for listening AND reading practice, and as the perfect way to wrap-up a lesson.

The workshop will demonstrate practical, easy-to-use techniques and illustrate them with some fantastic commercials.